You want to restructure your digital strategy or audit some of your tools? Use digital as a lever for your attractiveness or your economic development strategy!
With the development of the web and the appearance of search engines, the behavior of companies has evolved. They are now increasingly searching online to find solutions to their development needs.
It is, therefore, necessary for territories, even crucial, to be visible in the search results in order to capture the demand of investors in the implementation phase.
Since 2010, we have been providing EDOs with our web marketing skills to achieve several objectives:
- Develop and strengthen your online presence
- Build original, modern websites that reveal your identity
- Use the websites as a tool to detect business projects
Website development
We have several ways to work with EDOs on the creation and redesign of their website:
- Management assistance for the design, with a local web agency of your choice.
- Creation and redesign of website from start to finish
The management assistance consists in assisting EDOs in the definition of their objectives and needs: objective of visibility of the economic development services, promotion of the territory and its assets, detection of projects, identification and valorization of its services to be put on display on the web, set up of specifications and tree structure and if needed, follow up with the web agency (local or not) of your choice that will technically develop the website.
The creation/redesign of a website is entirely handled by Ancoris (from the definition of objectives through the development of the website and its launch, the construction of the digital marketing action plan and its implementation)
Drive qualified traffic to your site
Our Web marketing team will set up the necessary actions to increase the visibility of your website on search engines:
SEO
Natural referencing
Search Engine Optimization (SEO) refers to the free-of-charge techniques used to enable a website to be as visible as possible in the search engines’ natural indexing. Natural referencing does not require an advertising budget, but it represents a human investment over the long term.
SEA
Paid referencing
Paid search refers to all the techniques used to promote a brand, a product, or a service with a system of sponsored links on a search results page.
Unlike natural search engine optimization, paid search engine optimization requires an advertising budget. It allows the advertiser to be positioned at the top of the search results according to a ranking system based on different factors (the quality of the ad, the quality of the destination site, and the advertiser’s bid mainly).
A team of hyper-specialists
Our web marketing team is made up of 8 people, all of whom have their own technical specialties but share a specialization in territorial marketing and have extensive experience and knowledge of economic development challenges and investment project detection.
